A brand by Beauty Experts (Private) Limited

Beauty Experts is a manufacturer of personal care and cosmetic products based in Pakistan. Beauty Experts bought the rights to manufacture products from Coslab the year it was established, in 2017 and since then it has been producing quality products that are liked and wanted all over Pakistan. Beauty Experts employs a little over 300 employees in Pakistan and plans to expand its employee base to other countries by taking on international markets to export its products.

About Care

Established in 1984, Care has been a fan favorite ever since it set its foot in the Pakistani market, through the promise of quality and working effortlessly towards giving the ultimate personal-care experience to its users. Inspired by self-care, we believe in inner beauty and natural revitalization—making it an alluring combination. All our products are made with 100% natural, plant-based ingredients so that you have healthy and natural skin.

Founder’s Message

Care is not just our brand name; it is the very essence of our business philosophy. Over the decades, we have transformed the concept of cosmetics by offering a wide range of high-quality personal care and skincare products. Our Care for the team inspires us to maintain a healthy and safe environment for our workforce. The inclusive corporate culture rewards initiative, giving respect and equal growth opportunities to all team members without any discrimination. Customer Care is the secret to our success. Every product is developed as per the requirements of our valued customers whose feedback motivates us to explore, even more, to stay at the helm of the industry.

Sustainability Pledge

We care about the environment we flourish in. Therefore, our industrial processes adhere to international environmental protocols, our manufacturing plants are currently working on 50% Solar Energy and in near future we plan to shift to 100% Green Energy. Fulfilling our promise to mother land and ensuring a healthier and greener tomorrow for the generations to come.


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